Ghana: Harness Expertise of Singaporean Businesses to Enter Asian Market …African Companies Urged

The Sub-Saharan African Director of Enterprise Singapore, Mr Ragul Ghosh, has emphasised the need for companies in Africa to tap into the expertise of their counterparts in Singapore in order to penetrate the Asian market.

According to him, Asia and Africa had similar development trajectory, as such it was important for industry players to understand how Asia became a global powerhouse in the arena of business development.

Speaking at a media briefing on Singapore’s economic partnership with West Africa via zoom last Wednesday, Mr Ghosh said it was important to emphasise that trade between Africa and Asia had been growing steadily over the years and everything must be done to sustain the mutual benefits for all.

He said there was a great deal of experience that could be shared from Singapore with their West African counterparts to enable them further increase their operations as well as boost trade for companies in Asia.

“With this partnership, more companies in Africa will be able to deploy their solutions in Asia and use Singapore as a gateway to the Asian market,” he emphasised.

On her part, the Regional Director of Enterprise Singapore, West Africa, Ms Jean Ng, announced plans to set up a Singapore-branded supermarket and an online e-commerce mall in Ghana by the last quarter of this year.

She said the initiative would be done in collaboration with a Singaporean company, Vega, Maxmart supermarket and e-commerce platform, Jumia, which would attract more than 50 Singapore brands to Ghana.