Business

Belva Digital welcomes Serah Katusya as the new CEO, strengthening the agency’s growth strategy


NAIROBI, Kenya, Sep 6 — Belva Digital, an award-winning marketing-tech agency with a growing pan-African presence, is thrilled to announce the appointment of Serah Katusya as its new CEO.

With an extensive background in senior marketing and strategy roles, Serah joins the agency to lead it to new
heights, reinforcing its recent rebranding efforts.

Prior to joining Belva Digital, Serah Katusya served as the Managing Director, GroupM (world’s largest media agency and locally, part of WPP-ScanGroup, a locally listed company).

Her vast experience in corporate leadership and pan-African strategy has enabled her to drive successful marketing campaigns and transform businesses across various industries.

“We are delighted to welcome Serah Katusya as our new CEO,” said Fred Kithinzi, Founder of Belva Digital.

“With her proven expertise and strong pan-African background, Serah is the ideal leader to guide our agency towards achieving our vision as a pan-African company. Her strategic mindset and innovative approach will undoubtedly accelerate our growth and enhance our capabilities in the martech domain.”

This leadership transition comes as part of Belva Digital’s 10-year anniversary celebration and strategic repositioning as a martech agency.

As part of the restructuring, Fred Kithinzi, the current CEO, will step up to be the Group CEO. In his new role, Fred will concentrate on driving innovations, advancing technology capabilities, and propelling the overall growth of the
organization.

“Belva Digital has achieved remarkable success over the past decade, and I am excited to lead this exceptional team into the next phase of growth and excellence,” said Serah Katusya, newly appointed CEO of Belva Digital.

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“With our strong pan-African foundation and relentless focus www.belvadigital.com on growth and innovation, we will create even more impactful marketing solutions for our clients and foster meaningful connections with audiences across the continent.”

Belva Digital has become a formidable force in the marketing-tech landscape, and has been instrumental in nurturing a thriving ecosystem of creative and tech-savvy professionals. The company’s dedication to delivering outstanding results for its clients has earned it recognition as a KPMG Top 100 mid-size company in 2018.

“The appointment of Serah Katusya as the CEO marks an exciting milestone in Belva Digital’s journey, reaffirming the agency’s commitment to being at the forefront of digital marketing and technology in Africa,” concluded Ali Hussein Kassim, Chair of the Advisory Board at Belva Digital, who sits in multiple boards and is also the Chairman of the Association of Fintechs in Kenya.





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