Glovo App registers 52pc increase in partners, 75pc being SMEs

NAIROBI, Kenya, Dec 1 – Courier service provider Glovo has registered a 52 percent increase in partners on the app, with 75 percent being small and medium enterprises (SMEs).

It has also recorded a 24 percent rise in total orders delivered as compared to last year.

Ivy Maingi, Interim General Manager, Glovo Kenya, said the surge shows key trends in quick commerce services and consumption habits of Kenyans in the app.

“At Glovo, our commitment to the industry is unwavering. The substantial growth in total orders and our expanding partner ecosystem reflect not only the success of our platform but also our dedication to meeting the diverse needs of our users,” said Maingi.

She stated that Glovo is committed to empowering local businesses and contributing to the evolving landscape of on-demand delivery in Kenya.

“SMEs represent 75 percent of the total network of partners in Glovo Kenya and have experienced a growth of 62 percent compared to 2022. As we continue to innovate and grow, Glovo remains at the forefront of shaping the future of the quick commerce industry in the region,” she stated.

She gave an example of signed agreements with leading partners in the Kenyan retail industry that saw grocery orders skyrocket by 44.9 percent.

“A significant part of the development of groceries in Kenya comes from Glovo’s supermarkets, Bargains, which have increased its grocery orders by 150 percent in 2023. The top 5 most consumed products in supermarket orders are milk, water, bread, tomatoes, and potatoes,” she added.

The multi-category orders saw a 51 percent increase, including a 44 percent rise in pharmacy orders, with the top products being contraceptive pills, HIV tests, and pregnancy tests.

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Fried chicken, burgers, and pizza emerged as the top three most consumed dishes, while the most consumed cuisines among Kenyans included American and Italian traditional food.

The top three most ordered local meals include chapati, ugali, and samosa.

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