Absa launches mobile phone app

ABSA Bank Tanzania on Wednesday launched a mobile phone application ‘Absa Mobi Tap’ which allows merchants and Micro, Small, and Medium Enterprises (MSMEs) to use smartphones to process contactless card transactions.

A Mobi Tap application will speed up payment processes for both buyers and sellers by leveraging smartphones as a point of sale (POS) terminal at zero cost. Customers can conveniently tap their debit or credit cards on an Android phone or tablet to complete transactions swiftly.

Absa Head of Retail Banking, Ms Lilian Ndabu, said the mobile app is a lender’s testament to remain focused on building a digital-led business agile to adapt changes to meet customer needs.

Absa Bank Tanzania’s Merchant Sales and Support Manager, Mr.Frank Mboya (left), demonstrates how the just launched Absa Tanzania Mobi Tap solution works during a media launch in Dar es Salaam on Wednesday. On his left are Head of Marketing and Corporate Affairs, Mr. Aron Luhanga, Head of Retail Banking, Ms. Ndabu Lilian Swere, and Product Development Manager, Card Issuing, Ms. Elfrida Mruma.

“As a digitally-led bank, we are committed to leading the way in digital innovations and will continue to launch innovative financial solutions that cater to the market needs and also produce products that address the challenges our customers are facing,” said Ms Ndabu.

She noted that the programme will revolutionise the way MSMEs run their businesses in the country as it is going to take away barriers such as time consuming and expand access to digital payment options.

The bank’s Head of Marketing and Corporate Affairs Mr Aron Luhanga said the lender will continue to pioneer digital payment solutions to ensure financial accessibility to customers which will enhance financial inclusion in the country.

“Various merchants, including Uber/Bolt drivers, restaurants, salons, hardware shops, and farmers, can leverage this innovation to run their businesses more efficiently…Absa Bank Tanzania remains at the forefront of ushering in a new era of digital payment solutions,” he said.

Absa Bank Tanzania’s Product Development Manager, Card Issuing, Ms Elfrida Mruma (center), displays a bank’s ATM card during a media launch of the financial institution’s Mobi Tap solution in Dar es Salaam on Wednesday. Accompanying her are; the Head of Marketing and Corporate Affairs, Mr Aron Luhanga (left), and the Head of Retail Banking, Ms. Ndabu Lilian Swere.

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