Business

ICEA seeks to expand insurance, investment solutions


NAIROBI, Kenya, Feb 22 – ICEA LION Group, a financial services provider, has unveiled a campaign to expand insurance and investment solutions in the country.

Dubbed ‘What’s Your Plan?’, the initiative targets the market needs of increasing medium and small enterprises (MSMEs).

Philip Lopokoiyit, CEO of ICEA LION Group, stated that the core theme of the campaign focuses on the significance of planning for the future, framing insurance, and investing as integral components of everyday life.

“Our campaign radiates optimism and vibrancy, reflecting the aspirations of our audience. By embracing bold colours, ICEA LION emerges as a modern brand, illustrating how life becomes more fulfilling with a plan,” said Lopokoiyit.

“This sets us apart in the industry, empowering customers to choose insurance and investment plans from ICEA LION that firmly place them in control of their future,” he added.

Cynthia Kantai, Group Marketing Head, said that consumers can engage with the new brand campaign through various media channels, including TV, radio, online, and billboards, and follow the interactions on social media.

“Our campaign aims to inspire action by addressing the hesitations that have kept people from taking the first step. ICEA LION is the go-to destination for those seeking a plan,” Kantai stated.

“Consumers can engage with the new brand campaign through various media channels, including TV, Radio, Online, and Billboards, and follow the interactions on social media,” she said.

ICEA LION Group offers innovative products and services in insurance, pensions, investments, and trusts in 21 branches across Kenya.

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