Abebi: Where Culture Meets Couture in the Serenity Collection

Abebi seized the attention of the global fashion industry with the launch of their eagerly awaited “Serenity Collection” on Thursday, February 29th, 2024 in Lagos, Nigeria.

Guided by the visionary leadership of Creative Director Seyitan Atigarin, the inaugural ready-to-wear collection is poised to transform the luxury landscape for both men and women, offering an unparalleled blend of cultural richness and modern sophistication.

With a profound respect for the vibrant mosaic of Nigerian culture, Abebi seamlessly merges traditional motifs with contemporary design, creating a collection that embodies the fusion of ancestral heritage and modern innovation.

Abebi’s dedication to honoring the richness of African fashion is apparent in each exquisitely crafted item.

Abebi’s collection transcends the norms of conventional fashion lines. It is not merely a display of clothing but a conduit for storytelling and personal expression, creating an intimate bond between the wearer and the cultural stories interlaced within the fabric.

The collection features avant-garde designs that cater to a variety of tastes and body shapes, ensuring inclusivity. Moreover, Abebi is committed to sustainability, meeting the increasing worldwide demand for eco-friendly fashion.

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Creative Director, Seyitan Atigarin. Photo Credit: Anny Robert
Creative Director, Seyitan Atigarin. Photo Credit: Anny Robert

“This process was very cathartic for me. I was going through a very difficult time and my creative juices were running wild. I am really proud of this collection and can’t wait to showcase it to the world.’’

Creative Director, Seyitan Atigarin

The development of the ready-to-wear collection represents a deliberate artistic endeavor and a labor of love for Creative Director Seyitan Atigarin.

Abebi cordially invited the global audience to join the exclusive online unveiling of this collection, ensuring a virtual experience that seamlessly blended timeless elegance with the evanescent allure of high fashion.


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Since its establishment in 2017, ABÈBÍBYTAN has been on a transformative journey to redefine the fusion of comfort and style in the fashion world. The brand first gained recognition for its iconic ABÈBÍBYTAN KIMONOS and continues to evolve.

The brand presents a diverse collection that goes beyond kimonos, including chic two-piece sets, dresses, jumpsuits, and carefully chosen silhouettes for its statement pieces. The ready-to-wear line is thoughtfully designed for the fashion-conscious individual, providing both versatility and elegance.

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Seyitan Atigarin, an acclaimed TV Presenter, Broadcast Journalist, and Event Host, also serves as the Creative Director of Abebibytan. Her extensive career includes roles at various television, radio, and online platforms such as ChannelsTV, Ebonylife TV, Red TV, and Inspiration FM. Presently, she is an International News Correspondent with Arise News.

She has a Master’s degree in International Broadcast Journalism from Birmingham City University. In October 2020, she was the Lead Reporter on #ENDSARS, a call for an end to police brutality in Nigeria.

She’s covered the Oscars and Grammys Live in Los Angeles and the Coronation of King Charles III and Queen Camilla at Westminster Abbey. Seyitan is currently a news anchor on The Morning Show and NewsDay on Arise News Network.

Explore ABÈBÍBYTAN’s world on Instagram and their website.

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